"Implementasi Algoritma Apriori dalam Meningkatkan Strategi Penjualan pada Toko Miring"

"Implementasi Algoritma Apriori dalam Meningkatkan Strategi Penjualan pada Toko Miring"

• By Hertyana, Hylenarti; Desianty, Annisa; Rahmawati, Eva; Mufida, Elly;
• Jurnal Nasional Terakreditasi
• 265
• 158-163

Toko Miring is one of the stores that sell various daily completeness needs such as food,
drinks, household appliances, and others placed on shelves or storefronts. Each sales
transaction data is recorded in a database system through the cashier application.
According to Rahmat Fathi, supervisor at Toko Miring, at the beginning of 2020 precisely
in March, The Tilt store experienced a decrease in the number of sales transactions
compared to the previous year, this is because the buying and selling process in this Tilt
store has many problems, one of which is the storage of sales data is still in writing. This
causes buyers to have difficulty finding the desired product because the preparation of
the product is not separated by type. From the problems that occurred, researchers
together with Toko Miring proposed to rearrange a sales strategy to increase sales at Tilt
Stores. In devising sales strategies, researchers utilize sales transaction data in previous
years to be reprocessed using data mining techniques. Based on the description above,
the researcher will analyze sales transaction data using data mining techniques by
implementing a priori algorithms with a support value and confidence value of 50% and
implementing it into the python programming language. The result of this study is that
researchers managed to get sales patterns that can improve sales strategies that
produce information that is useful for related parties in making sales strategy decisions
such as sales packages for promos, recommending products to customers and
maintaining product availability in order to increase sales intensity in some stores such as
in Tilt Stores.

• Katakunci Apriori, Data Mining, Sales, Python, Strategy
• URL http://ejournal.ust.ac.id/index.php/Jurnal_Means/article/view/1524
• Penerbit ,

REFERENSI

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"Klasifikasi Terjemahan Ayat Al-Quran [1] R. Takdirillah, "Penerapan Data Mining
Menggunakan Algoritma Apriori Terhadap
Data Transaksi Sebagai Pendukung Informasi
Strategi Penjualan," Jurnal Pendidikan
Informatika, Vol. 4 No. 1, ISSN 2549-7472, pp.
37-46, 2020.
[2] Zulkarnain, Ilmu Menjual (Pendekatan Teoritis
& Kecakapan Menjual), Yogyakarta: Graha
Ilmu, 2012.
[3] D. Norfiansyah and G. W. Nurcahyo, Algoritma
Data Mining dan Pengujian, Yogyakarta:
Depublish Publisher, 2019.
[4] D. Setiawati, I. Taufik and W. B. Zulfikar,
"Klasifikasi Terjemahan Ayat Al-Quran